Gartner’s 2016-2017 CMO Spend Survey found that marketing departments
are spending 38% of their tech budgets on external development services
and cross-charges from internal IT teams. Strategic marketing and IT leaders
are looking for ways to streamline technology and eliminate solutions that
limit integrations and scalability. It’s important to look at the resources
required to maintain the marketing applications you use and compare them to
other options available in the marketplace.
Our partnerships are powerful. We deliver broader, longer-lasting impact in our work through collaboration.