The real power behind lead nurturing comes from its ability
to automate thoughtful communications. With a nurturing
program in place, your prospects are no longer getting
spammed with generic sales emails — they’re receiving targeted
communications based on their own activities, interests, and
more. Take a look at the list below to get a better idea of some
of the benefits of lead nurturing, then flip to the next chapter
for more information on the different types of campaigns you
can run with a marketing automation tool.
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