Self‐service analytics implies that users design and develop their own reports and do their own data
analysis with minimal support by IT. Most recently, due to the availability of tools, such as those from Qlik,
Spotfire, and Tableau, self‐service analytics has become immensely popular. Besides powerful analytical
and visualization capabilities, they all support functionality for accessing and integrating data sources.
With respect to this aspect of data integration four phases can be identified in the relatively short history
of self‐service analytics. This whitepaper describes these four phases in detail and shows how the tools
Cisco Data Preparation (CDP) and Cisco Information Server (CIS) for data virtualization can strengthen and
enrich the self‐service data integration capabilities of tools for reporting and analytics.
Our partnerships are powerful. We deliver broader, longer-lasting impact in our work through collaboration.