B2B Programmatic Outlook 2017 (AdweekBrandshare& Dun & Bradstreet)
Description: The B2B adoption of programmatic advertising is at a tipping point. What will happen next? This research report by AdweekBrandshare& Dun & Bradstreet highlights B2B marketers’ top programmatic concerns and challenges, as well as their planned spend and most important KPIs. As a special bonus, you’ll get four takeaways to help you get the most out of your programmatic placements. For details, download the report today!