Five Ways Small Businesses Are Powering Growth with Marketing Automation


We know from experience: working with a small marketing team is great for communication, but the workload can be a bit overwhelming at times. Small business marketers are often juggling a myriad of tasks on a day-to-day basis, from email marketing to social media monitoring and more. That’s why so many marketers start looking for a solution that can help them do more with less! This is a story that we’re familiar with at Pardot (after all, we started as a one-woman marketing team ourselves!), and one that sounds familiar to a lot of our clients, too. Fortunately, with a little help from marketing automation, Pardot clients have been able to solve a number of pain points, including poor content distribution, broken workflows between marketing and sales, lack of revenue tracking, and more.

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