Today’s consumers have it made. Mobile devices have
been deeply integrated into the shopping process, giving
shoppers more control over when and where they shop. In
fact, Demandware predicts that smartphones will drive
more shopping traffic than computers by the end of 2015,
and as of Q4 2014, 37% of all traffic is already attributed to
phones.1 There are endless ways to quickly find items they want
and easily search for the lowest price.
This two-part study presents an audit of the product page abandonment and shopping cart
abandonment strategies of more than 100 retailers.
As you read this study, you will:
• Learn which strategies top retailers are using for product page and shopping
• Gain insight into which product page and shopping cart attributes can
cause shoppers to stray.
• Receive tips for post-abandonment tactics you can test with your shoppers.
1 Demandware Shopping Index, 2014 Q4 2 Demandware Shopping Index, 2014 Q4
This is not an emerging behavioral shift that retailers should simply start to
notice. They must be ready to respond to consumers who expect a seamless
experience between devices and channels when they are shopping and ready to buy.
In this multi-device, cross-channel experience, there are two critical moments when
consumers tend to stray from the shopping process: product pages and the shopping cart.
Commonly referred to as Product Page Abandonment and Shopping Cart Abandonment,
retailers must begin to break away from the traditional, outdated view that all shoppers
leave with no intention of returning to complete the purchase and start planning for the