Businesses today are eager to embrace digital channels and cloud-based technologies that
enhance their communications with customers. While at one time these digital channels
seemed like they might become a replacement for the old school phone call, businesses have
never actually stopped using telephony to engage with customers—they just took it virtual.
What’s been lacking is the ability to integrate the voice and texting capabilities of these
channels with software systems that have handily adopted email, social and mobile into their
mix. More and more users of Customer Relationship Management (CRM) and other software
products are looking for ways to integrate traditional voice technology into their workflows,
in decidedly non-traditional ways. Here are 5 things your customers want to do with virtual
phone numbers, and why they should matter to you.