2015 IBM Retail Solutions Guide


New technologies have permanently transformed how consumers communicate, interact and research - and how they choose and shop for goods and services. Agile innovators have taken advantage of technology to develop new business models, services and offerings that have disrupted the retail landscape and changed consumers’ expectations. Retailers must respond by finding new ways to understand, engage and serve consumers in an always-on tech-addicted world.

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With each new day comes a new opportunity and perhaps nowhere is that truer than in the world of tech. When you are preparing a team it helps to know what...